PROJECT

Health Sense Nutritionals branding and package design.

___

Health Sense Nutritionals is a premium, CBD-focused, nutritional supplement brand. The goal was to create a brand and label design that represented the all-natural ingredients, while avoiding any potentially polarizing, negative connotations of the traditional marijauna leaf imagery.

I chose to create a timeless ambigram brand mark that combines the “H" and "S” of Health Sense with a leaf, symbolizing the all natural ingredients. The green and gold regions of the label were printed on a metallic base to further enhance the premium feel of the product and brand.

PROJECT

21-Day Pain Fix branding, DVD set, and handbook design.

___

I created this DVD packaging design with a clean, approachable visual system tailored specifically to a senior audience. The layout emphasizes clarity and ease of recognition, with a highly legible logo establishing a strong, memorable product identity. A restrained blue palette and subtle geometric background add visual interest without distracting from the key messaging, while consistent styling across the packaging and discs creates a cohesive, easy-to-navigate presentation.

The supplemental handbook extends the same accessible approach, providing a convenient quick-reference guide. The written instructions are paired with over 50 original, hand-rendered illustrations depicting the various exercises. I chose a spiral-bound spine to allow the handbook to lay completely flat, so users can keep the exercises visible and reference them hands-free while performing the movements.

PROJECT

Parks & Pints Maryland branding and merchandise.

___

Parks & Pints Maryland catalogs the various state parks and breweries in Maryland. 

The Parks & Pints Maryland logo uses the official Maryland State Flag colors with the state abbreviation in the pint glass. The goal was to create a brand and poster design that can be adaptable and scalable to every state by exchanging the colors and state abbreviations.