PROJECT

Logical Health Alternatives video sales letter (VSL) promotion.

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I produced and edited this pre-roll introduction for a video sales letter promotion in Adobe Premiere Pro, developing a visual style to match the tone and pacing of the script. I also sourced archival footage and edited it together with contemporary stock footage and custom graphics throughout the promotion.

PROJECT

Logical Health Alternatives video sales letter (VSL) promotion.

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I produced and edited this pre-roll introduction for a video sales letter promotion in Adobe Premiere Pro, developing a visual approach that matched the bold, attention-grabbing tone of the script. Working from copy provided by our in-house team, I selected and created imagery designed to reinforce key messaging, build momentum, and maintain viewer engagement. I generated the voiceover using ElevenLabs and combined stock footage, custom text effects, and generative video to create a dynamic, cohesive presentation tailored to the direct-response format.